WISEFACTORS brings research driven world-class asset management to individuals with

low account
minimums and low fees


About Us

Technology allows us to lower your fees and invest you money more efficiently so you have more money to enhance your life.


WiseFactors was founded by Jeff Coyner and Jeff Holland, who have decades of experience as successful asset managers and maintain a constant focus on ways to improve long term returns. They invest their own money in DFA Mutual Funds, so where you invest, they invest too.

Jeff Coyner

Jeff Coyner
30+ years experience

Chartered Financial Analyst (CFA), Charter Holder I Proprietary U.S. Govt. Bond Trader I Portfolio Manager, General Motors Treasurer’s Office I MBA, Kellogg Graduate School of Management, Northwestern University I BSEE, Michigan State University

Jeff Holland

Jeff Holland
30+ years experience

Accredited Investment Fiduciary (AIF) I Professional Money Manager I Equity Options Market Maker, CBOE I Commercial Credit Analyst, First of America Bank I BS, Miami University

WiseFactors is owned by VIA IV Investment LLC. VIA IV investments LLC is an Illinois registered investment advisor. By using this website, you accept our Terms of Use and Privacy Policy. Past Performance is no guarantee of Future results. Any historical returns, expected returns, or probablity projections may not reflect actual future performance. All securities involve risk and may result in losses.We do not provide financial planning services to individual investors.WiseFactors does not provide tax advice and does not represent in any manner that the outcomes described here in will result in any particular tax consequence. Prospective investors should confer with their personal tax advisors regarding the tax consequences based on their particular circumstances. WiseFactors assumes no responsibility for the tax consequence for any investor of any transaction.


    1333 Burr Ridge Parkway, Suite 200A

    Burr Ridge, IL 60527



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