Technology allows us to lower your fees and invest you money more efficiently so you have more money to enhance your life.

WiseFactors was founded by Jeff Coyner and Jeff Holland, who have decades of experience as successful asset managers and maintain a constant focus on ways to improve long term returns. They invest their own money in DFA Mutual Funds, so where you invest, they invest too.

Jeff Coyner
30+ years experience
Chartered Financial Analyst (CFA), Charter Holder I Proprietary U.S. Govt. Bond Trader I Portfolio Manager, General Motors Treasurer’s Office I MBA, Kellogg Graduate School of Management, Northwestern University I BSEE, Michigan State University

Jeff Holland
30+ years experience
Accredited Investment Fiduciary (AIF) I Professional Money Manager I Equity Options Market Maker, CBOE I Commercial Credit Analyst, First of America Bank I BS, Miami University